Can blank white cubes such as this one inspire businesses and others to rethink the role of parks? Image courtesy of Groundwork
In 2011 Gensler research collaborated with the Urban Land Institute to identify the value of open spaces for both public and private sector activities. The resulting survey, Open Space: an Asset without a Champion?, revealed that private sector businesses would be willing to fund open space development if the right mechanism for investment was available and properly managed. The paper also identified the need for public and private sector entities to collaborate on creating, financing and maintaining open spaces. Open spaces are no longer the exclusive domain of governments and public funding. Private entities can benefit from the proliferation of open spaces and must therefore take an active role in advancing open space creation, management and development.