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Join Gensler at #SXSW 2016

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Gensler is headed to SXSW, and we’d love to connect with you on-site in Austin. Here is where you will find our panels and speakers at SXSWedu and SXSW Interactive this year. Our panels follow, and please connect with our attendees via SXSW Social.

Image © Gensler

Can Incubators Make Universities Relevant Again?

As headlines lament mushrooming student debt and a “higher education bubble,” Google—a choice employer and renowned innovator—says college degrees aren’t a prerequisite for the talent they seek. So why should young people invest in degrees? Is higher education still relevant? Universities must change to survive, and there is an interesting model that offers ideas for a new way of learning: the academic incubator. Join Gensler Principal Jill Goebel, Julia Kaganskiy, Director of the first museum-led incubator, NEW INC, and Mike McGee, co-founder of The Starter League, as they debate what differentiates the incubators that work from those that fail, and consider whether incubators could indeed save (or transform) higher education.

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Heads + Hearts: Consumer Engagement Where It Counts

As the proliferation of online purchasing puts a global marketplace in everyone’s palm, why do select products graduate from the paralyzing pack of choices into the pantheon of “it” brands, whether for a fleeting moment or for generations? Like guests at the perfect dinner party, our thought-provoking panelists debate and discuss this conundrum from sometimes-conflicting points of view. Join Gensler Principal and Creative Director John Bricker a global retail and branding expert; Wall Street Journal style columnist Christina Binkley, who tracks micro and macro trends in real time; neuroscientist Dr. James Thompson, who can trace a marketing message to the dopamine it triggers in a consumer; and Melody Lee, the brand director charged with making Cadillac cool again.

Building Blocks of Change: A Design Workshop

Many innovations that shape our lives come from organizations that value experimentation and collaboration. This begins at the corporate ethos level and is reflected in and enhanced by workplace design. In education, we are beginning to see pedagogy approaches that foster these same values, but the design of learning environments has not kept pace. In this workshop we distill the essence of what makes these spaces successful and use this information to create a list of characteristic design strategies for the next generation of learning environments. But the real work happens afterwards: how can the lessons we uncover help us implement change when we return to our own organizations?

Join Gensler designers Patricia Nobre and Meghan Webster, along with Northwestern University’s David Schonthal, a founder of MATTER Chicago, and also David Stephen of New Vista in this hands-on design workshop at SXSWedu.

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