Museums in a Digital Age: One Size Does Not Fit All 
02.25.2016
Marina Bianchi in Education and Culture, Museums, culture, public art

The Rubens house, Antwerp- Apple iBeacon technology applied to classical art.

With the decrease of available public funding for cultural projects and institutions, museums are challenged to prove their relevance and set themselves at the forefront of consumer attractions to engage more visitors and increase revenue.

Visitor experience is now at the centre of a changing museum culture. This involves making better use of museums’ content and elevating the offering to create more holistic, engaging and quality visitor experiences.

A study by Morris Hargreaves McIntyre, “Never mind the width feel the quality,” divides museum visitors into four categories: browser, follower, searcher and researcher, with different requirements in terms of selection, display and interpretation of objects within an exhibition. The museum ought to encourage visitors to move up the hierarchy and engage proactively.

How can museums transform visitors from passive museum audience to active content generator, and from visitor to friend and follower?

Article originally appeared on architecture and design (http://www.gensleron.com/).
See website for complete article licensing information.