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Entries in Gensler Experience Index (2)


How Do You Measure Human Experience? The Research Journey. 

Image © Gensler

This post is part of a series discussing the findings and implications of Gensler’s Experience Index. We interviewed Christine Barber, Gensler’s director of research, and Stephanie Krieger, a strategist in Gensler’s New York office, about the research methodology and journey.

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How Businesses Can Compete on Experience, and Win on Design

Image courtesy of Getty Images.

Nearly 30 years ago, Terminal 5 at Los Angeles International Airport (LAX) celebrated its grand opening. The terminal would become Delta’s West Coast flagship, and was heavily advertised as “the world’s most relaxing airport: an oasis where passengers can relax and ‘take five.’” Designing Terminal 5 for Delta was my first project when I joined Gensler in the 1980s. Its completion ushered in a new era of design at Gensler, one relentlessly focused on design that elevates the human experience. Looking back, I can see how this project laid the foundation for what has become the Gensler Experience Index, a first-of-its-kind mixed-methods research study focused on creating a holistic framework for understanding experience, and quantifying the impact of design on experience.

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