Experience—the sum of our interactions with the world around us—is increasingly the focus of design. As Gensler’s Tom Ito told participants at our June 2016 Design Forecast LIVE event, “Consumers are smarter and savvier than they ever were before in their expectations about experiences—so a one line note, forget it.”
Etsy’s Brooklyn Headquarters, Image © Gensler
“Innovation is the core of work, and people drive innovation,” Gensler Co-CEO Diane Hoskins told participants at the Design Forecast LIVE event on June 25. “People are asking, ‘How can my workplace be a catalyst for innovation? How can I transform my culture to be more creative, more innovative?’”
Image © Gensler
The city is the main arena of future change, Andy Cohen told participants in Design Forecast LIVE event on June 25th. The Gensler Co-CEO made his case by citing the world’s growing urbanization—6.3 billion city dwellers by 2050, up 62% from today. A range of factors challenge the human community, he added, and cities will have a huge influence on our ability to resolve pressing issues like urbanization and climate change. They also serve as innovation engines, attracting and supporting talent and invention. Gensler’s Bill Hooper noted that these issues often have to be solved at a mega-scale. The challenge, he added, is to maintain the human scale that community requires.
Image © Gensler
Data has a way of ruthlessly illuminating reality. Take the most recent Census Bureau numbers, which shed light on America’s internal migration patterns. Despite the never-ending and fervent parade of media stories about American metropolises swelling while their suburbs hollow out and become home to roving packs of feral pigs, the data indicates that suburbia, after momentarily falling behind urban America in growth, is once again expanding faster than our big cities. It seems that the current view of 21st century American settlement needs a bit of revision.