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We enjoy our lives in many ways. GenslerOnLifestyle offers ideas and insights about how design can make leisure more accessible and enjoyable.

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Tuesday
Aug012017

The Set List: In Pursuit of Imperfection

Photo by Sam Burriss on Unsplash.

Over the years popular culture and advertising have sold us this idea of the perfect life. Based on aspirational wants and backed by celebrity ambassadors, on paper, the ads tick all the boxes. Pushed by a thirst for perfection, we’ve re-touched our online lives with Instagram filters, searched for perfect ‘selfie lighting’ in order to be just like our favourite personalities, and in turn, purchased the brands they associate themselves with.

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Friday
Jul212017

The “New Hybrid” Experience: Beyond the Mall

The Hub on Causeway. Image © Gensler

The convergence of the physical and digital worlds has revolutionized our lives and has reshaped how we live, work, play and shop. Various elements of our lives are now better integrated, and shopping is no longer a standalone activity. Consumers expect more from retailers and brands than ever before. As landlords, developers and designers think about the future, we need to start thinking differently. It is not enough to simply evolve the concept of the shopping center. There is a distinct need to make a fundamental and transformational shift to a “New Hybrid” experience.

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Thursday
Jul202017

The Set List: Gamification

Photo by Luke Porter, Unsplash.

The growth in gaming culture has created consumers who are willing to play for rewards. From jewellers developing ring stacking apps to brands substituting typical marketing email chains for virtual treasure hunts consumers can use to discover discounts, gamification is allowing brands to rack up the hours of engagement they get from consumers. And who says games are only for kids? On average, 43 percent of mobile gamers across 10 markets are parents, according to a Facebook IQ study.

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Wednesday
Jul122017

The Set List: JOMO

Image: Jerry Kiesewetter.

In an ever-evolving digital era, JOMO is on the rise. Unlike FOMO (fear of missing out), those with JOMO (the joy of missing out) share a common belief that there is still something worthwhile and tangible in the physical world.

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Thursday
Jun292017

Retail, Dinner and Debate

Image © Gensler

Omni-channel, digital, branded, augmented-reality. With the retail industry in a constant state of flux and consumer habits that are constantly evolving, retailers have a lot to talk about. Last month Gensler hosted its inaugural Retail Dinner & Debate with seven top retail industry professionals at New York Vintner's beautiful wine cellar. With attendees ranging from retailers to developers and owners representatives, the discussion covered many topics including retailers’ “wish lists” for brick & mortar stores and the obstacles they face internally and externally. There’s something special about sharing a meal that elicits lively and open dialogue.

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