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We enjoy our lives in many ways. GenslerOnLifestyle offers ideas and insights about how design can make leisure more accessible and enjoyable.

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See what’s ahead for design in 2015 with the Gensler Design Forecast 2015 (PDF).

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Tuesday
Jan132015

Getting People to Care About your Business

Image © Gensler

The enduring brands we welcome into our lives deliver two things: solutions and good feelings. In fact we will pay more for products and services that have the ability to make us feel good about engaging with them.

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Monday
Jan052015

Brick and Mortar: Still the Preferred Shopping Channel

The Hudson Grace storefront at the Marin Country Mart. Image © Michael Townsend

For all the talk of investing in digital platforms, brick-and-mortar still wins out as the preferred shopping channel for customers. As many as 90% of all retail sales are transacted in stores with 95 % of those sales captured by retailers with a brick-and-mortar presence. Physical stores play a critical role in online purchases. According to an Omnichannel Shopping Preferences Study conducted by A.T. Kearney, as many as two-thirds of shoppers go to a physical store before or after making an online purchase.

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Monday
Dec292014

What Makes it Fun? 

Buildings can be functional and beautiful. But what makes them fun? Image © Gensler

Recently I made a presentation to a group of clients about a project we are designing for them. There were five clients and six people from our team in the room. Three of the room’s walls were completely covered with impressive renderings and plans. There was a large video monitor displaying images as well. The massive conference table was completely covered with the proposed building materials, finish selections, proposed furniture selections, etc. Our team had put their heart and soul into this project. Needless to say we were very proud of our work!

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Monday
Dec082014

30 on 30: Interior Design's Hall of Fame and Gensler Celebrate Three Decades of Design Excellence

Image © Gensler's New York brand studio.

This December marks the 30th Anniversary of Interior Design magazine’s Hall of Fame. To celebrate the momentous occasion, Interior Design’s editor in chief Cindy Allen recently hosted an event to honor the design professionals who have contributed to the growth and prominence of the interior design field. It was a smashing success, thanks in part to a branding campaign in which Gensler played an integral role.

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Tuesday
Dec022014

How Brick and Mortar Enables Online Retail

Almost 90 percent of all retail sales are transacted in stores, and 95 percent of all retail sales are captured by retailers with a brick-and-mortar presence.

Although online retail is growing, it still only accounts for six percent of all retail sales. And physical stores play a critical role in online purchases. According to an Omni-channel Shopping Preferences Study conducted by A.T. Kearney, as many as two-thirds of shoppers go to a physical store before or after making an online purchase. The survey looked at the behavior and preferences of 2,500 U.S. shoppers from teens to seniors.

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