Photo by Grégoire Hervé-Bazin
Across industrialised societies, people are seeking the perfect life balance, but without really understanding what it truly is. Is it a state of mind? A routine? Or a set of lists? And what tools should we start to include in our daily routine to ensure that we’re keeping on track? These were some of the topics we discussed at one of Gensler London’s recent Speak Easy events.
Image © Gensler
Leisure is part of the flow—or the blur, some might say—of our lives, as we improvise and navigate amid online prompts and the push and pull of real places and experiences. Our latest edition of Dialogue, “Dialogue 29: Talking about … The Place of Leisure in the Flow of Life,” examines this idea, focusing on the trends impacting the Lifestyle sector and beyond. The issue looks at the boundary conditions people negotiate as they move through their daily lives, and how leisure’s places draw people in and bring their experiences to life.
Primark Flagship, King of Prussia, PA. Image © John Muggenborg, courtesy of Gensler
Authenticity. Millennials consumers and NextGen entrepreneurs are demanding it. Clients are on the hunt for it. Designers are trying to define it. Conveying genuine, unmediated values in a world saturated with information has become a critical means of survival for each and every brand. As designers, it’s our job to help define what authenticity is for each client we work with. And while no two brands are alike, there are five major ways brands can aim to authentically represent themselves and connect to consumers.
Image © chris Leonard
When Marguerite Loucas and Nicholas Cyprus, siblings and fourth-generation owners of New York restaurant Burger Heaven, approached Gensler to bring their “make-your-own-ice-cream” store concept to life, our mouths began to water.