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See what’s ahead for design in 2015 with the Gensler Design Forecast 2015 (PDF).

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Rise and Shine: How Your Morning Routine Could Be Key to Your Creative Flare 

How do you travel to work?

As summer has brought brighter (and earlier) mornings here in London, my colleagues and I have been reflecting on how a good morning could be key to a creative day. Becoming better designers is something we have to work at every day, and often it is the little things that add up. I thought I'd share some ideas on those little things. Here are three practical, actionable, and simple tips anyone can incorporate into their morning routine to start your day open to creative ideas!

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The Collison of Digital and Physical Design In Retail

The Harman Flagship in NYC. Image © Chris Payne

In a future inevitably driven by our increasing connectedness to digital technologies, how will customers choose to shop? And how will we as designers still manage to bring value to retailers by imagining their physical spaces?

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Co-Ownership—Brand Collaboration with Your Audience

Image © Gensler

We all represent the brand of “me.” As individuals, we are influenced by the events that happen in our lives, and there comes a time in adult life when we define our own set of principles and values. These values mould how we live and interact with colleagues, friends and family.

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Attracting Gen Z

Is this how you attract Gen Z? Images © Curator, LeLabo, Sosh, Twitch, and Old Spice

How can retailers reach young consumers, from millennials to Gen Z? From user-generated content to avatars, viral videos, gaming, embedded code and “unboxing,” rapid development in technology and changes in consumer needs are leading brands to seek unconventional methods of reaching their target audience.

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Gaming and Architecture – Sharing Tools and Creating Experiences

Image © Gensler

This spring, we had the pleasure of attending the 2015 Game Developer’s Conference (GDC) to get a look at what’s coming in video game technology and interactive visualization. There were more than 26,000 attendants at the Moscone Center in San Francisco for an event that has been held since 1988 in different venues around the Bay Area. This is where game developers come to share their newest and evolving innovations and original concepts.

Why would Gensler be interested in video game development, you might ask? For lots of reasons.

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