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See what’s ahead for design in 2014 with the Gensler Design Forecast 2014 (PDF).

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Tuesday
Apr082014

Gensler Dallas Creates First LIVE Pop Up Architectural Studio in a Mall

Image © Gensler

This week, Gensler Dallas participated in RETROSPECT, an annual AIA Dallas program at NorthPark Center intended to familiarize the general public with the role of architects and designers. Typically RETROSPECT includes three dimensional installations designed by area architects, but this year Gensler went way beyond creating a static pylon and launched the first ever LIVE exhibit.

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Thursday
Apr032014

A Better Fan Experience at FirstEnergy Stadium

Image © Gensler

Sports fans are an especially passionate and engaged group of consumers. Their loyalty to the teams they follow is unmatched; their dedication never waivers. Most brands would relish having such enthusiastic followers. Season after season, sports fans show up and do whatever they can to support the teams they love.

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Tuesday
Feb252014

Shopping the Globe: Shanghai

A new Diesel flagship, for which Gensler was the architect-of-record, brings global fashion to Shanghai’s savvy consumers. Photo © Gensler

There’s a saying that China is made up of many Chinas. With a population of more than 1.3 billion people, each province, city and even neighborhood has its own personality that has to be understood before trying to do business here. Shanghai is China’s largest city, and has emerged as its primary economic hub. The retail industry is thriving, and has been a big part of Shanghai’s exponential growth over the past 25+ years. Now firmly established as a world class city, Shanghai is entering a refresh mode – updating aging infrastructure and experimenting with new models of retail – whereas China’s second, third and fourth tier cities are catching up and following Shanghai’s lead.

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Monday
Feb032014

Shopping the Globe: Bangalore

Image © Gensler

Did you know that India is the world’s largest democratic nation? That over 40% of the world’s under-25-year-old population lives in India? And that there are more middle class consumers (350 million) than there are people in the United States? These are some of the reasons why India is consistently ranked among the top five retail markets. We’re seeing more and more global retailers open new stores in our cities, and Indian consumers are opening their wallets.

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Monday
Jan272014

SSHHH Brand Silence 

Image © World actuality.com

Look around you on your journey to work, and you’ll see the constant need for human interaction with technology. Examples abound, from a person listening to a favourite artist on an iPod, to someone catching up with news or posting weekend achievements to social media sites on a smart phone. Humans in first world countries have become a race that’s constantly switched on. And whilst brands are increasingly savvy to our addictions and looking to push their message through different digital channels, the lasting effect from such promotional efforts can be detrimental: a brand’s message can devolve into brand noise.

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