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See what’s ahead for design in 2015 with the Gensler Design Forecast 2015 (PDF).

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Attracting Gen Z

Is this how you attract Gen Z? Images © Curator, LeLabo, Sosh, Twitch, and Old Spice

How can retailers reach young consumers, from millennials to Gen Z? From user-generated content to avatars, viral videos, gaming, embedded code and “unboxing,” rapid development in technology and changes in consumer needs are leading brands to seek unconventional methods of reaching their target audience.

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Gaming and Architecture – Sharing Tools and Creating Experiences

Image © Gensler

This spring, we had the pleasure of attending the 2015 Game Developer’s Conference (GDC) to get a look at what’s coming in video game technology and interactive visualization. There were more than 26,000 attendants at the Moscone Center in San Francisco for an event that has been held since 1988 in different venues around the Bay Area. This is where game developers come to share their newest and evolving innovations and original concepts.

Why would Gensler be interested in video game development, you might ask? For lots of reasons.

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More Accurate GPS is poised to Change the Way We Shop, Interact, and Explore Our Environments

More accurate GPS will foster previously unimaginable connections between mobile device users. Image © Irwin Miller

This week brought the introduction of GPS technology capable of increasing accuracy of positioning from a few feet down to a few centimeters. The new technology reduces location errors from the size of a car to the size of a nickel—a 100 times increase in accuracy. This is a major technological breakthrough that will affect how we interact with environments, the places we shop, and entertainment venues, as well as how we travel and connect with individuals around us. It also opens up the possibility for advances in exciting technologies like virtual reality (VR), mobile mapping.

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Forming a Stadium’s Character through Design

A rendering of La Rinconada stadium in Caracas, Venezuela. Image © Gensler

We recently sat down with Glenn MacCullough, the Southeast regional leader of Gensler’s Sports practice, and discussed baseball in Venezuela and how communities and fans influence the design of sports stadiums.

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New Forms of Payment

Image © Tim Griffith

There is a transformation underway, and not just in how we shop but in how we pay for the items we buy.

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