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See what’s ahead for design in 2014 with the Gensler Design Forecast 2014 (PDF).

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Friday
Jul182014

When Less is More in Retail: Be locally Relevant and Other Truisms

Image © Gensler

This post originally appeared on VMSD.

Along with quite a few retailers, I’ve been doing a lot of pondering over the last few years following the recession about various trends that have caught the industry’s attention. Smaller formats, urban prototypes, local relevancy – these all have become catch phrases identifying solutions to entice consumer spending and, hopefully, instill consumer loyalty. To me, it seems to come down to the basics: knowing your audience and speaking to it with authority.

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Monday
Jul072014

Experience Retail on a Global Scale: Bring in the Locals

Sports Chalet in Los Angeles, Calif. Image © Ryan Gobuty

In many cultures around the world, the experience of shopping is an event that friends and family cherish and share. Shoppers prize the journey of shopping as much as the end product. They don’t just shop to purchase a specific item or items. They shop for the thrill that comes with the discovering new products and services. They shop to take advantage of time to socialize with people they care about. They even shop to learn new things and have new experiences.

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Monday
Jun302014

Retail Forecast: Retail Trucks and Pop-Up Stores

Image © Gensler

Retail without a fixed address: That’s a concept most people never thought they would see come to fruition. After all, we tend to associate retail with urban blocks dedicated to commerce and suburban malls offering myriad stores under one roof. And fixed addresses are an inherent component of each of those retail paradigms.

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Monday
Jun162014

Retail Forecast: Value from Experience

Dylan's Candy Bar in Miami Beach, Fl. Image © Gensler

There was a time in the not so distant past when retailers could lure customers to their stores just by offering good deals. Fifty percent off, buy-one-get-one-free, free shipping. These were some of the enticements retailers used to get bring customers to the store.

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Monday
Jun092014

Retail Forecast: Omni Channel Retail

Data collection helps retailers better curate product offerings. Image © Gensler

Retailers have always been quick to leverage the power of technology. When iPads and other touch screen devices made their way onto the open market, retailers quickly integrated these devices into their stores, allowing customers to search inventories and access detailed product information at the swipe of a finger.

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