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See what’s ahead for design in 2015 with the Gensler Design Forecast 2015 (PDF).

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Thursday
Jun182015

The Collison of Digital and Physical Design In Retail

The Harman Flagship in NYC. Image © Chris Payne

In a future inevitably driven by our increasing connectedness to digital technologies, how will customers choose to shop? And how will we as designers still manage to bring value to retailers by imagining their physical spaces?

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Thursday
Jun042015

Co-Ownership—Brand Collaboration with Your Audience

Image © Gensler

We all represent the brand of “me.” As individuals, we are influenced by the events that happen in our lives, and there comes a time in adult life when we define our own set of principles and values. These values mould how we live and interact with colleagues, friends and family.

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Thursday
May142015

Attracting Gen Z

Is this how you attract Gen Z? Images © Curator, LeLabo, Sosh, Twitch, and Old Spice

How can retailers reach young consumers, from millennials to Gen Z? From user-generated content to avatars, viral videos, gaming, embedded code and “unboxing,” rapid development in technology and changes in consumer needs are leading brands to seek unconventional methods of reaching their target audience.

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Friday
May082015

Gaming and Architecture – Sharing Tools and Creating Experiences

Image © Gensler

This spring, we had the pleasure of attending the 2015 Game Developer’s Conference (GDC) to get a look at what’s coming in video game technology and interactive visualization. There were more than 26,000 attendants at the Moscone Center in San Francisco for an event that has been held since 1988 in different venues around the Bay Area. This is where game developers come to share their newest and evolving innovations and original concepts.

Why would Gensler be interested in video game development, you might ask? For lots of reasons.

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Thursday
May072015

More Accurate GPS is poised to Change the Way We Shop, Interact, and Explore Our Environments

More accurate GPS will foster previously unimaginable connections between mobile device users. Image © Irwin Miller

This week brought the introduction of GPS technology capable of increasing accuracy of positioning from a few feet down to a few centimeters. The new technology reduces location errors from the size of a car to the size of a nickel—a 100 times increase in accuracy. This is a major technological breakthrough that will affect how we interact with environments, the places we shop, and entertainment venues, as well as how we travel and connect with individuals around us. It also opens up the possibility for advances in exciting technologies like virtual reality (VR), mobile mapping.

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