Image © Gensler
This post originally appeared on VMSD.
Along with quite a few retailers, I’ve been doing a lot of pondering over the last few years following the recession about various trends that have caught the industry’s attention. Smaller formats, urban prototypes, local relevancy – these all have become catch phrases identifying solutions to entice consumer spending and, hopefully, instill consumer loyalty. To me, it seems to come down to the basics: knowing your audience and speaking to it with authority.