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See what’s ahead for design in 2014 with the Gensler Design Forecast 2014 (PDF).

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Friday
Aug222014

New Cowboys Headquarters and Multi-Use Events Center to Usher in a Unique Community Amenity 

Image © Gensler

Gensler has never designed anything quite like the new Dallas Cowboys Headquarters and Multi-Use Events Center in Frisco, Texas. It is a unique, mixed-use concept that combines office space, retail space, hospitality venues and a community amenity with the headquarters and practice facility for a major NFL team.

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Friday
Aug222014

Experience Retail on a Global Scale: Playing with Format

Image © Gensler

In the aftermath of the global recession, retailers experimented with store design and customer services in an attempt to minimize operating costs and entice skittish customers to keep spending. They reduced the square footage of stores, tried mobile formats and added unprecedented in-store services. These additions paid dividends and changed how the industry thought about retail design and the customer journey.

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Thursday
Aug142014

Win or Lose? Factors of Engagement with Sports Brands

Image © Gensler

Whenever my husband and I travel outside of the United States, we like to play a game called “count the American sports logos.” On our last trip to Italy, we spied over 50, including those of the Alabama Crimson Tide, the Los Angeles Lakers, and to our surprise, the Washington Wizards (we saw a full-on official John Wall Washington Wizards jersey). But the ones we saw the most belonged to the New York Yankees and Dallas Cowboys. Surprise, surprise.

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Wednesday
Jul232014

Riding the Wave of the Future

This year's Wave of the Future Next Gen Conference, sponsored by Hospitality Design magazine, featured an array of inspiring speakers. Image © Gensler

“A conference set to engage while illuminating the future.” That was the tag line for this year’s Wave of the Future Next Gen conference sponsored by Hospitality Design magazine. This conference has, for the second year in a row, set out to do what other conference have been unable to: Offer a small, intimate, and highly focused environment geared towards inspiring designers, manufacturers, operators, and developers.

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Friday
Jul182014

When Less is More in Retail: Be locally Relevant and Other Truisms

Image © Gensler

This post originally appeared on VMSD.

Along with quite a few retailers, I’ve been doing a lot of pondering over the last few years following the recession about various trends that have caught the industry’s attention. Smaller formats, urban prototypes, local relevancy – these all have become catch phrases identifying solutions to entice consumer spending and, hopefully, instill consumer loyalty. To me, it seems to come down to the basics: knowing your audience and speaking to it with authority.

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