About GenslerOnLifestyle

We enjoy our lives in many ways. GenslerOnLifestyle offers ideas and insights about how design can make leisure more accessible and enjoyable.

Search GenslerOn
Lifestyle Topics
Connect with Us
« Shopping in the City | Main | It’s a BRAND New World »
Wednesday
Jul102013

Sport Chalet Unveils Next-Gen Urban Concept Store

Image © Ryan Gobuty/Gensler

Take an iconic specialty sporting goods retailer. Add the enticing opportunity to reinvigorate their store design and customer experience. Combine the talents of Gensler’s retail and brand design studios. Finally throw in the priceless opportunity to unveil the concept at the epicenter of Downtown Los Angeles.

The result? This month’s grand opening of Sport Chalet’s first urban store concept at FIGat7th, the shopping and dining destination also designed by Gensler.

Founded in 1959, Sport Chalet operates 53 stores across Arizona, California, Nevada and Utah in addition to the online store at www.sportchalet.com. With more than 50 specialty services for sports enthusiasts, everyone who lives, works and plays in Downtown LA now has a go-to destination to discover something new or to embrace an active lifestyle. From cycling to scuba diving, hiking to snowboarding, Sport Chalet has it covered with 52 weeks of consecutive in-store clinics and classes for all experience levels.

Unlike the existing Sport Chalet one-stop-shop format encompassing 42,000 square feet, the new 27,000 square feet urban store carries targeted sporting equipment, including cycling, training, scuba and running gear. In addition, consumers can order all of Sport Chalet’s company-wide product offerings through iPad systems located throughout the store.

Image © Ryan Gobuty/Gensler

The design team at Gensler worked hand in hand with Sport Chalet to reinvigorate the brand’s retail identity. Bringing to life Sport Chalet personnel’s expert positioning and knowledge was the primary goal With this in mind, Gensler created the Expert Center, a learning and information hub at heart of the store, to facilitate customer interaction with in-store experts on any topic ranging from bike repair to the best surfing spots in the area.

Additionally, the visual character of the store has evolved via an innovative, streamlined material palette. Designed to highlight the unique urban location of the store by contrasting the natural warmth of wood against blackened steel, concrete and glass, it embodies the clean lines and modern aesthetic of industrial downtown Los Angeles.

In tandem with the interior design, the introduction of a new, streamlined iconographic system simplifies navigation and wayfinding. By reducing visual clutter, the store design and Sport Chalet’s extensive array of sporting gear become the focus of the space.

Next time you’re in Downtown LA make a point to check it out. As Sport Chalet’s vision of the future, the concept store at FIGat 7th represents a new retail experience: a guided journey into the adventure of your choosing.

Image © Ryan Gobuty/Gensler

Joshua Breeden is an architect and LEED accredited professional based in Gensler’s Retail Studio in Los Angeles. With more than 14 years of experience, Josh balances design and technical expertise, working to ensure that the creative and intellectual premises of the design are carried forward through finished construction. Contact him at joshua_breeden@gensler.com.

References (155)

References allow you to track sources for this article, as well as articles that were written in response to this article.
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Retail Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: vps coupon
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: men s skin care
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: baby cribs
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Spire Ecig Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Order Glycemate
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Slim New
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: lizzyville.com
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: makeupbaby.com
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: marlene dietrich
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: garcinia morella
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: universal tv stand
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: no2 blast
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Sana Hemp Juice
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Super Ketone Plus
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: stemologica
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: stemologica
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Ecigs Brand
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Diet Ultima
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: newsofarctic.com
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Rev Test Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Alpha Fuel X
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Ultra Ketone
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Pure Forskolin
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Pure Forskolin
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: mma muscle pro
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: dermanique
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: luminique Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Cambogia xt
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Cambogia xt
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: nuvitaderm Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: alleure
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Mass PM Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Life Force Energy
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Nutrapump Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Instant Repair
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: xtreme testrone
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Lipo G3
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Adrenalast
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Skin Logic Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Juveliere Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Juveliere Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Universal tv Stand
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Dermascoop
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: bekijk de video
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Smoke Star Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: kapper rotterdam
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: organo gold login
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Alpha Fuel Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: San Diego Towing
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Fresh Smoke
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Alpha Cut HD
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Maxx no Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Maxx no Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: carbuloss Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Seneca Skin Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: bio glacier serum
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Eco Flex Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Rejuvius Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Rejuvius Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Aloe Ferox Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Aloe Ferox Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Detox Slim
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Vivexin Review
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Vivexin Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Vivexin Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Aktive PM Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Infinite Allure
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Response: Evo Brain Reviews
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - Gensler
  • Response
    Sport Chalet Unveils Next-Gen Urban Concept Store - Lifestyle Strategy and Design - architecture and design
  • Response

Reader Comments (1)

I'm applying Stemologica from last couple of months and that I discovered that this wrinkle is organic an excessive amount of secure and advantageous to use. The ingredients which are used in its recipe all will also be secure and good.
02.20.2015 | Unregistered CommenterMichele Turner

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.