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The Set List: How Will Brands Use the Internet of Things to Help Customers Engage with Products and Services?

Mobile, and increasingly, wearable devices are the primary interfaces through which we connect to everything. Social media, information, data, the web, libraries of music and images, online stores… the list goes on.

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Behind the Scenes: Kirby Hocutt on the NCAA Football Playoffs

Kirby Hocutt. Photo courtesy of Texas Tech University.

Over the last 18 months, Gensler | SPORTS has had the privilege of working with Kirby Hocutt, Texas Tech University Director of Athletics and Chair of the College Football Playoff Selection Committee. Hocutt generously took the time to give us a peek into the selection process and to answer a few questions related to the Championship Game on Monday night.

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Visual Merchandising: The Silent Salesperson 

8Seconds, Shanghai, China. Image © Gensler.

When I last wrote about my experiences at the International Retail Design Conference, I mentioned visual merchandising as “one of the prime vehicles for creating a retail experience that’s memorable for consumers and profitable for brands.” I also mentioned that it is a pain point for retailers. Why?

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The Set List: Be You

Photo by Chloe Muir

Editor’s note: this blog is the eighth in a series discussing trends and insights into the world around us.

“People are looking to creating a unique identity; they want to put together their own story rather than have someone else tell them.”—Allen Adamson

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Top Retail Trends of Interest 2016

Cadillac House. Photo: Eric Laignel.

If 2016 taught us anything, it was that change is inevitable. As we kick off a new year and reflect back upon 2016, let’s take a look at some of the top retail trends we saw take shape last year, and how some retailers are embracing everything from augmented and virtual reality to artificial intelligence, robotics and unconventional partnerships in order to draw consumers, customize offerings and stay ahead of the curve.

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