“The Porter” at 1 O’Connell St. in Sydney, a place where business is activated. Image © Tyrone Branigan
We recently talked with Simon Trude, managing director for Gensler’s Sydney office, about major trends influencing the Australian market. Trude previously was brand design director at Gensler New York. He founded 2D3D Creative, a strategy and design company in Sydney, before rejoining Gensler to spearhead the firm’s expansion into the market.