About GenslerOnLifestyle

We enjoy our lives in many ways. GenslerOnLifestyle offers ideas and insights about how design can make leisure more accessible and enjoyable.

Search GenslerOn
Lifestyle Topics
Connect with Us

Entries in Brand Design (29)


Solving the Content Conundrum

Cadillac House. Image © Gensler.

As the retail landscape continues to evolve, brick-and-mortar stores seek to provide new experiences that will lure consumers away from their smart phones, and inevitably towards the cashwrap. Our clients are always in search of that “wow” moment and, in turn, so are we. This often results in a heightened sense of retail theater, with technology and digital media taking the front seat.

Click to read more ...


Who Defines Your Brand, Anyway?

Airbnb headquarters. Image © Gensler.

How do you define a brand’s value? And who, ultimately, defines it? Despite common belief, a brand's value is not determined by how well its assets are engineered in a design studio or marketing department. In fact, overtly contrived marketing or branding strategies are unlikely to survive in any of today's increasingly competitive marketplaces. Instead, they require real world influence and application. The assets must be felt, either physically or emotionally, for its audience to assign the brand value and determine its worth. To quote the legendary Walter Landor, a pioneer in the world of branding: “Products are made in the factory, but brands are created in the mind.” Essentially, consumers define brands, not the other way around.

Click to read more ...


Stores Must Learn to Think Like Facebook

Cadillac House. Image © Gensler

Constant connectivity means people’s attentions are constantly divided, and the erosion of work-life balance has made free time more valuable than ever. As a result, people have divided their shopping habits into the “needs” and the “wants.” We source our needs online, saving our valuable free time for the wants. More often than not, the wants are experiences and not things.

Click to read more ...


Cadillac House combines design, art and fashion in a celebration of NYC’s creative culture

The Gensler designed Cadillac House opens this week, and this recent CoolHunting article interviews Gensler’s John Bricker about the project and gives a peek into the concept and the team’s creative process.

Click to read more ...


Deep Engagement: Seamless, Immersive and Interactive Experiences

Image @ Flickr user Thomas Wensing

If a day goes by when I don’t talk to a client about how to make interactions with their brand seamless, immersive or interactive, it’s been a pretty weird day. No one wants to just talk about themselves anymore. We want to find ways to really connect with people deeply over time and to have living brand moments every day. These ideas are at the heart of forming lasting brand-people relationships, but I find that as much as the words are used, they’re also pretty abused. Why?

Click to read more ...