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Entries in Brand Design (28)

Tuesday
Sep152015

Would You Like Fries with That?

Byron burgers uses a variety of bespoke graphics and interiors.

My favourite thing about London is the variety of food you can find within the city. Long gone are the popular days of the almighty Golden Arches. Instead a new food trend has hit the streets. Much like there’s a Starbucks on every corner, there are now artisan burger joints peppered throughout the capital. Our favorite fast food has graduated to a higher level of prestige and the results are mouth-watering!

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Thursday
Mar262015

The Revitalization of Brookfield Place

The new Brookfield Place. Image © Gensler

The area of Wall Street and city hall has always skewed utilitarian. It’s never catered to the leisure and fashion-oriented crowd, or given tourists a reason to traipse south to upgrade their wardrobes. But this long-held stereotype of our city’s financial district is set to change with the opening of Brookfield Place this Thursday.

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Friday
Mar062015

The Paradox of People

Image © Ben Weis

I don’t really mind my commute.

As a passenger in a two-person carpool, I get to look out the window at the scenery of D.C.—how many people get that look at the Lincoln and Washington monuments heading in every day?— and spend a few extra minutes with my driver-husband while he maneuvers the city streets and terrible drivers from Maryland. (Sorry, local jab.)

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Thursday
Aug142014

Win or Lose? Factors of Engagement with Sports Brands

Image © Gensler

Whenever my husband and I travel outside of the United States, we like to play a game called “count the American sports logos.” On our last trip to Italy, we spied over 50, including those of the Alabama Crimson Tide, the Los Angeles Lakers, and to our surprise, the Washington Wizards (we saw a full-on official John Wall Washington Wizards jersey). But the ones we saw the most belonged to the New York Yankees and Dallas Cowboys. Surprise, surprise.

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Wednesday
May142014

Brand Engagement: People and Passion, Part Two

1871 at the Merchandise Mart in Chicago. Photo by Antuany Smith, © Gensler.

In my first blog post I said that engagement is emotional, not transactional. And yet unfortunately I’ve seen too many companies try to measure customer engagement with transactional metrics like social media likes or follows, mobile downloads, and other online or digital interactions. These can certainly be signals of engagement, and fortunately are (relatively) easy to quantify, but they can’t define engagement on their own. We have to go deeper to truly understand what drives emotion – the foundation of real engagement.

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