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Entries in brand strategy (7)

Tuesday
Aug012017

The Set List: In Pursuit of Imperfection

Photo by Sam Burriss on Unsplash.

Over the years popular culture and advertising have sold us this idea of the perfect life. Based on aspirational wants and backed by celebrity ambassadors, on paper, the ads tick all the boxes. Pushed by a thirst for perfection, we’ve re-touched our online lives with Instagram filters, searched for perfect ‘selfie lighting’ in order to be just like our favourite personalities, and in turn, purchased the brands they associate themselves with.

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Thursday
Jul202017

The Set List: Gamification

Photo by Luke Porter, Unsplash.

The growth in gaming culture has created consumers who are willing to play for rewards. From jewellers developing ring stacking apps to brands substituting typical marketing email chains for virtual treasure hunts consumers can use to discover discounts, gamification is allowing brands to rack up the hours of engagement they get from consumers. And who says games are only for kids? On average, 43 percent of mobile gamers across 10 markets are parents, according to a Facebook IQ study.

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Wednesday
Jul122017

The Set List: JOMO

Image: Jerry Kiesewetter.

In an ever-evolving digital era, JOMO is on the rise. Unlike FOMO (fear of missing out), those with JOMO (the joy of missing out) share a common belief that there is still something worthwhile and tangible in the physical world.

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Wednesday
Jun282017

The Set List: FOMO

Image: Jo Jo, Unsplash

First there was FOLO, MOMO, JOJI and YOLO, and now there’s FOMO! We've all heard about this tongue twister trend, but what is it?

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Wednesday
Jun212017

The Set List: RePatriotism 

Image: Flickr user Mike Mozart

Following the U.S. Election and the U.K.’s vote to withdraw from the EU (aka Brexit), there’s a new era of distrust propelling people together towards ideas of community, activism and being part of a collective—a move toward taking a stand against segregational decisions in the world of politics.

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