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Entries in Brand (35)


Do Non Profits Equal Brand Loyalty for Retailers?

Image ©Vogue/Evan Sung

When I read an article from Vogue about Nordstrom opening a charitable NYC concept shop, it got me thinking about the future of cause marketing. In case you’re not familiar, cause marketing is basically a type of marketing involving the cooperative efforts of a for profit business and a nonprofit organization for mutual benefit. There are a tremendous amount of cause marketing initiatives in the world today with some of the most notable being Product (Red), TOM’s shoes, and Yoplait's "Save Lids to Save Lives."

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Investing in Good Design: Ritz-Carlton Dubai

As we emerge from the global recession, many lessons have been learned, but one theme is more resonant than ever: good design pays. Smart investment in design can produce buildings with timeless appeal and make a positive impact on the surrounding city. And as demonstrated by one of our most recent projects, The Ritz-Carlton, Dubai International Financial Centre, this is achievable even in challenging economic times.

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The Real Deal: Branding with Authenticity

The Wenger/Swiss Army flagship store uses large-scale graphics, authentic materials and multifunctional spaces to reinforce the retailer's iconic brand.

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A First Look at Waitrose Cookery School

Waitrose are about to become the first UK supermarket to open and operate a cookery school – and it’s a great example of a brand who are pushing into ever more original multi-channel retailing as a way of expressing their personality.

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Building Trust... in a Building

Thanks to smartphones and mobile technology, we consumers increasingly manage transactions online and with hand-held devices, and rarely go into the bank anymore. Simultaneously due to the down economy, we trust big bankers less than ever before. So what does that physical space in the bank become?

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