Image © Gensler
In the spring of 2012, Gensler was approached by the American Red Cross to infuse brand awareness into their existing regional headquarters in Chicago. Visitors tour the space daily and the Red Cross wanted a fun, yet informative way to visually tell their story and honor the generosity of their donors and volunteers. We kicked off the project with a visioning session to better understand who the American Red Cross is; they did not disappoint. The Red Cross is best known for their disaster relief and blood drives, but their services extend far beyond that. This design project was an opportunity to get that message across.