Texas Tech University Indoor Sports Performance Facility
The world of collegiate athletics is engaged in a high-stakes facilities arms race. Athletic departments continue to invest in bigger, better and more advanced training facilities and academic centers for student athletes. The first and foremost purpose of these facilities is the initial recruitment of top prospects—the ability to get blue-chip athletes on campus. The second, and often underestimated purpose is to retain and prepare student athletes once they arrive on campus. This dual intent means that facilities must stay relevant in recruiting while continuing to meet the needs of 17- to 23-year-olds as their priorities evolve throughout their collegiate athletic career.