Zara, a successful store in the bricks-and-mortar store in the digital age?
Some (notably me) love the idea of shopping. I often head to Oxford Street with hope in my heart that I’ll find exactly what I am looking for, in the right size, the right colour and the right style. Is that too much to ask? But reality slowly starts to set in as I fight through the crowds, and eventually I leave disappointed as I fail to find that perfect item.