Atto Primo, Shanghai. Image © Gensler.
What makes the dining experience truly memorable? What creates the spark when you walk through the door, the ambiance once you’ve been seated at your table or the joy when you are served your first dish? Over the last 20 years, I’ve learned that restaurant design is an art. It’s never just one thing that makes a great restaurant memorable, but rather, it’s a combination of elements—from the finishes and fixtures down to the presentation of the food—that creates a meaningful experience and keeps guests coming back again and again.