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Entries in Retail (102)

Friday
Jan062017

Visual Merchandising: The Silent Salesperson 

8Seconds, Shanghai, China. Image © Gensler.

When I last wrote about my experiences at the International Retail Design Conference, I mentioned visual merchandising as “one of the prime vehicles for creating a retail experience that’s memorable for consumers and profitable for brands.” I also mentioned that it is a pain point for retailers. Why?

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Monday
Jan022017

Top Retail Trends of Interest 2016

Cadillac House. Photo: Eric Laignel.

If 2016 taught us anything, it was that change is inevitable. As we kick off a new year and reflect back upon 2016, let’s take a look at some of the top retail trends we saw take shape last year, and how some retailers are embracing everything from augmented and virtual reality to artificial intelligence, robotics and unconventional partnerships in order to draw consumers, customize offerings and stay ahead of the curve.

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Friday
Dec092016

The Set List: Instant Gratification

Expectations of immediacy have never been higher. How should brands meet these expectations?

Editor’s note: this blog is the second in a series discussing trends and insights into the world around us.

“I WANT IT NOW!”

Sound familiar? In our digitally enabled world of instant access, expectations of immediacy have never been higher and the demand for immediate results has seeped into all aspects of our lives.

In his book, ‘The Impulse Society’, Paul Roberts writes that ‘our entire consumer culture has elevated immediate gratification to life’s primary goal”. This is further proved by Kissmetrics statistics on ‘How Loading Time Affects Your Bottom Line’, revealing that 47% of consumers expect a website to load in 2 seconds or less.

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Saturday
Dec032016

What Is Your Brand Saying? 

Jonathan Adler NYC

These days, digital elements and social media touch points in brick & mortar retail environments are as essential as the interior finishes, and should be just as fully integrated. There’s no such thing as offline anymore, and shopping has become a bit of information overload, but it raises another issue for retailers—many seem to be a step behind on the actual digital content and messages they deliver. With digital’s constantly moving imagery providing a platform for multiple messages to be broadcast over a single spot, it becomes a rather tall order to maintain the content and keep it fresh. This is often more than some brands can afford in their operations budgets, especially after they’ve just spent large sums for the hardware and software in the first place.

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Tuesday
Nov152016

Speak Easy: Hospitality in the Retail Environment

In today’s competitive shopping environment, retailers are taking cues from the Hospitality industry to bring consumers back into stores.

This blog piece is based on a Q&A discussion held with guest panellists Marco P. Nijhof Head of Hospitality Strategy at Value Retail, Paul Nulty Director of Nulty Lighting specialists in Retail Lighting, Camille Lorigo Creative Commercial Development at Brand Building and Gensler designers Owain Roberts, Lara Marrero and Claire Richmond.

Hospitality has been influencing the retail industry for quite some time now—perhaps more so than any other industry, as explored during our Speak Easy series on Hospitality’s influence on our many practice areas. But it’s important to understand that retail is still changing at an incredibly rapid rate. Consumers are expecting more from their shopping experiences and the main challenge for retailers is keeping up.

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