About GenslerOnLifestyle

We enjoy our lives in many ways. GenslerOnLifestyle offers ideas and insights about how design can make leisure more accessible and enjoyable.

Search GenslerOn
Lifestyle Topics
Connect with Us

Entries in retail forecast (7)

Monday
Jun302014

Retail Forecast: Retail Trucks and Pop-Up Stores

Image © Gensler

Retail without a fixed address: That’s a concept most people never thought they would see come to fruition. After all, we tend to associate retail with urban blocks dedicated to commerce and suburban malls offering myriad stores under one roof. And fixed addresses are an inherent component of each of those retail paradigms.

Click to read more ...

Monday
Jun162014

Retail Forecast: Value from Experience

Dylan's Candy Bar in Miami Beach, Fl. Image © Gensler

There was a time in the not so distant past when retailers could lure customers to their stores just by offering good deals. Fifty percent off, buy-one-get-one-free, free shipping. These were some of the enticements retailers used to get bring customers to the store.

Click to read more ...

Monday
Jun092014

Retail Forecast: Omni Channel Retail

Data collection helps retailers better curate product offerings. Image © Gensler

Retailers have always been quick to leverage the power of technology. When iPads and other touch screen devices made their way onto the open market, retailers quickly integrated these devices into their stores, allowing customers to search inventories and access detailed product information at the swipe of a finger.

Click to read more ...

Monday
Jun022014

Retail Forecast: The Influx of Foreign Brands

British retailer Topshop's store at The Grove in Los Angeles, Calif. Image © Gensler

For the past half-century, America has exported its most iconic brands overseas. Thanks to this trend Parisians can enjoy a quarter pounder with cheese (or Royale with Cheese) at the local McDonalds and Singaporeans can purchase 1969 jeans from the Gap. By opening physical stores in cities around the world, American brands grabbed market share and cultivated loyalty with new customer bases. Such arrangements benefitted all involved parties, and because of this success American companies continue to look for new markets where further expansion is possible.

Click to read more ...

Monday
May262014

Retail Forecast: Minding the Retail Gap

Image © Gensler

As a retail designer, I find myself increasingly asked by clients to help them cater to an ever increasing range of consumer experiences. Customers are not a monolithic group. One size fits stores are no longer acceptable. There’s a growing gap between global brands and local markets, between buyers in urban areas and buyers in suburban areas, and between how online shopping and the in-store experience.

Click to read more ...