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Entries in Retail (110)

Friday
Oct212011

Metal Wood Rocks

Maybe it's because I'm from the Pacific Northwest and often get homesick for the region’s amazing air, water and trees, but out in the world, anything that resembles trees always seems to catch my eye – even if it’s not wood at all.

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Friday
Sep302011

How Green is Your DNA?

In the recent past, it seemed like every retailer tossed a few recycled materials into their store, posted a corporate responsibility statement on their website, or hung a community board in the back of their store and claimed to be green and sustainable. While these efforts were recognized and commended, it quickly became clear that they didn't reveal a company’s true core values. So customers started lifting the green veil from retailers’ faces to try and find the color of their DNA.

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Friday
Sep232011

Retail in the Real World

IRDC is my favorite conference. It’s large enough to attract great participation from retailers, designers and industry partners, but still small enough to have a wonderful culture of openness that makes it easy, comfortable, and even fun to meet new people, connect, and collaborate. I was thrilled that 2011’s IRDC was held in my own city of San Francisco and once again I walked away from a great week of diverse events, presentations and discussions feeling inspired. In an effort to keep those conversations going I thought I’d share some of what I found most inspiring.

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Tuesday
Sep062011

Do Non Profits Equal Brand Loyalty for Retailers?

Image ©Vogue/Evan Sung

When I read an article from Vogue about Nordstrom opening a charitable NYC concept shop, it got me thinking about the future of cause marketing. In case you’re not familiar, cause marketing is basically a type of marketing involving the cooperative efforts of a for profit business and a nonprofit organization for mutual benefit. There are a tremendous amount of cause marketing initiatives in the world today with some of the most notable being Product (Red), TOM’s shoes, and Yoplait's "Save Lids to Save Lives."

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Tuesday
Sep062011

Airport Retail Takes Off

Unlike traditional malls where consumers typically go with shopping as their primary purpose, people are usually at an airport because they are traveling or because they work at the airport and shopping is secondary. But, retail at the airport is increasingly important. Since 9/11, we are limited in what we can carry in our luggage and we end up having to buy last minute amenities. More extensive security policies mean we have to arrive at the airport much earlier than in the past, too, so we have more time to spend in the terminal – eating, shopping, connecting, or simply taking a moment to relax. And reduced food and beverage options on the planes themselves mean we want more options in the terminal, packed neatly for carry-on.

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