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Entries in Retail (110)

Tuesday
Sep212010

How does Foursquare affect our relationship with places and brands?

For the last few weeks, I’ve been using the Foursquare application on my iPhone, “checking in” at each location once I arrive. This geo-locator application now has a following of over 3 million, but I hadn’t given much thought to using it until I heard you get could get coupons. I’m all about a good deal.

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Friday
Sep102010

Pester Power: Designing for Kids

It’s back to school time and consumers are shopping for clothes, shoes, and school supplies in preparation for the classroom. But who is actually deciding what to buy, kids or their parents?

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Friday
Sep032010

Innovation Overload

Innovation is critical to retail. No matter what you’re selling.

During recent tough economic times, virtual connectivity and product information seem to have become the main focus for many retailers.

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Tuesday
Aug312010

The Aesthetics of Social Responsibility

Our retail practice has been buzzing about this New York Times article for several weeks now. Aptly titled “But Will It Make You Happy?” its author describes the shift in consumer priorities away from material possessions and toward more fulfilling experiences that create memories rather than superficial status.

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Thursday
Jun032010

The Space Between

We bank customers generally enter bank branches with a very specific motive: to cash or deposit a check, visit a safe deposit box, sign a document, etc. We often don’t want to be interrupted by a sales person but rather just seek the convenience of a quick in-and-out transaction. And increasingly we want to do as much of our banking as we can online or on our mobile phones without interference.

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