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Entries in Retail (110)

Thursday
Jul142016

Stores Must Learn to Think Like Facebook

Cadillac House. Image © Gensler

Constant connectivity means people’s attentions are constantly divided, and the erosion of work-life balance has made free time more valuable than ever. As a result, people have divided their shopping habits into the “needs” and the “wants.” We source our needs online, saving our valuable free time for the wants. More often than not, the wants are experiences and not things.

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Wednesday
Jun012016

Cadillac House combines design, art and fashion in a celebration of NYC’s creative culture

The Gensler designed Cadillac House opens this week, and this recent CoolHunting article interviews Gensler’s John Bricker about the project and gives a peek into the concept and the team’s creative process.

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Friday
May202016

Retail Trends: Designing for Experience, Regionality and ‘Dwell Time’ 

El Palacio de Hierro Flagship, Polanco. Photo © Paul Rivera.

We spoke with Kate Russell, Kathleen Jordan and Michael Gatti, retail trend-casters in Gensler’s New York office, about what is influencing the retail industry and how design can delight the customer experience.

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Monday
May162016

Five Ways to be Authentic in Retail 

Primark Flagship, King of Prussia, PA. Image © John Muggenborg, courtesy of Gensler

Authenticity. Millennials consumers and NextGen entrepreneurs are demanding it. Clients are on the hunt for it. Designers are trying to define it. Conveying genuine, unmediated values in a world saturated with information has become a critical means of survival for each and every brand. As designers, it’s our job to help define what authenticity is for each client we work with. And while no two brands are alike, there are five major ways brands can aim to authentically represent themselves and connect to consumers.

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Friday
Mar182016

Lifestyle Sells, Smart Spaces and Other Lessons from London’s Retail Design Expo

From L-R: Chloe Muir and Kseniya Sharin at this year’s Retail Design Expo. Image © Gensler.

As retail designers, it’s fundamental to take a holistic approach to creating a carefully curated retail experience that embodies cultural trends, consumer behavior and aesthetics. This was a recurring theme of the Retail Design Expo at Kensington Olympia, London, which included an influx of talks, seminars and vendors exhibiting the latest in retail materials and digital components.

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