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Entries in Retail (108)

Wednesday
Dec162015

A Pop Up with Purpose

The Heifer pop-up at Westfield Shopping Center in San Francisco, Calif. Designed by Gensler.

‘Tis the season for giving and buying—and, of course, the now-ubiquitous pop-up shop. Once considered disruptive, pop-ups are now the new normal, as brands from all sectors compete to find new, clever and “cool” ways to capture the attention of the next-gen shopper.

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Wednesday
Nov252015

A Look Inside the New Primark King of Prussia Megastore, From The Perspective of a 16-year Old

Image © Kathleen Jordan

The Irish have landed in Pennsylvania. Today Primark opened its second store in the U.S. at the King of Prussia mall. The design team was invited to share in the private opening event prior to the grand opening. Breege O'Donoghue, Group Director Business Development & New Markets, made opening remarks, inaugurating the 103rd store of the 46-year old chain. The Irish Ambassador to the US, Anne Anderson, was on hand to fete the new store and congratulate the Dublin-based retailer. She recounted shopping at the first Primark store, then called Penneys, in Dublin in 1969 at the age of 17. She said that even then it offered fashionable clothes at affordable prices, which she appreciated as a young student with meager means.

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Wednesday
Nov252015

Hey U.S., Are You Ready For #PRIMANIA?

The fast fashion retailer, Primark, enters the U.S. market with King of Prussia Flagship. Photo via Instagram (@primark)

Today, Primark opens its Flagship location in Pennsylvania’s King of Prussia Mall, one of the largest retail malls in the United States. The opening marks the second store of the planned rollout of the Dublin-based retailer’s entrance into the U.S. market. It’s also the first of the new U.S. prototype, designed by Gensler. There are six additional locations planned for 2016, each of which will be variations of the King of Prussia Flagship design. Here’s a rundown of what to expect during your trip to the Flagship, as well as descriptions of some of the design elements that we are most excited about.

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Thursday
Jun182015

The Collison of Digital and Physical Design In Retail

The Harman Flagship in NYC. Image © Chris Payne

In a future inevitably driven by our increasing connectedness to digital technologies, how will customers choose to shop? And how will we as designers still manage to bring value to retailers by imagining their physical spaces?

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Thursday
May142015

Attracting Gen Z

Is this how you attract Gen Z? Images © Curator, LeLabo, Sosh, Twitch, and Old Spice

How can retailers reach young consumers, from millennials to Gen Z? From user-generated content to avatars, viral videos, gaming, embedded code and “unboxing,” rapid development in technology and changes in consumer needs are leading brands to seek unconventional methods of reaching their target audience.

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