A new Diesel flagship, for which Gensler was the architect-of-record, brings global fashion to Shanghai’s savvy consumers. Photo © Gensler
There’s a saying that China is made up of many Chinas. With a population of more than 1.3 billion people, each province, city and even neighborhood has its own personality that has to be understood before trying to do business here. Shanghai is China’s largest city, and has emerged as its primary economic hub. The retail industry is thriving, and has been a big part of Shanghai’s exponential growth over the past 25+ years. Now firmly established as a world class city, Shanghai is entering a refresh mode – updating aging infrastructure and experimenting with new models of retail – whereas China’s second, third and fourth tier cities are catching up and following Shanghai’s lead.