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Entries in Sports Venues New Paradigm (6)


A New Paradigm for Sports Venues

It’s no secret that the sports industry benefits from the most passionate, engaged and loyal consumers of all. In fact, “favorite sports team” is at the top of Brand Keys’ list of consumers’ favorite fashion brands—ahead of brands like Ralph Lauren, Armani, Calvin Klein and J. Crew. Many other brands can only wish for that level of customer loyalty that sports teams have achieved.

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