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Entries in Sports (28)


Rethinking the Role of an Athletic Facility

Gensler recently had the opportunity to help George Washington University (GWU) renovate and re-design the Charles E. Smith Center. Located at the heart of GWU’s Washington, D.C., campus, the 32-year-old building plays an integral part in the student experience. It is where students start their college career at orientation, celebrate its conclusion at graduation, and cheer on the university’s Division I sports team in between. It is also a place where faculty and administrators entertain potential donors and host special events that reflect GW’s standing as a top-tier academic institution.

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Maximizing Sports Sponsorships with Design

Photo credited to Ivan Walsh

What will the stadium of the future look like? This is not a question to be answered solely by architects, but rather all stakeholders have to be part of the conversation. With a Gensler Sports fan survey already underway, we recently convened a panel of sports industry professionals representing brands, sponsorship agencies, sports teams and venues to explore ways the industry is evolving.

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Survey: Sports Fan Favorites

Earlier this year, Brand Keys released its annual Sports Loyalty Index and announced that “after years in the #2 spot, Major League Baseball is now tied with the National Football League with the most loyal fans.”

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