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Entries in Technology (12)


Survey: Sports Fan Favorites

Earlier this year, Brand Keys released its annual Sports Loyalty Index and announced that “after years in the #2 spot, Major League Baseball is now tied with the National Football League with the most loyal fans.”

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Dialogues with Gensler: Virtual Retail-ity

The act of shopping has become a virtual, anytime/anywhere interaction, personalized by each individual. How is this change in product engagement shaping the physical environment of the retail store? Is the bricks and mortar store an obsolete concept? Or will the need for community and shared experience create a rallying point around place in a more vital way than ever before? Join us.

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Building Trust... in a Building

Thanks to smartphones and mobile technology, we consumers increasingly manage transactions online and with hand-held devices, and rarely go into the bank anymore. Simultaneously due to the down economy, we trust big bankers less than ever before. So what does that physical space in the bank become?

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Tales from the Tramshed

On September 23rd, Jon Tollit – a principal in Gensler’s London office and co-leader of the firm’s retail practice – participated in a panel discussion of Augmented Reality and the Future of Online Retail at Tramshed Live, an exhibition at this year’s London Design Festival.

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How does Foursquare affect our relationship with places and brands?

For the last few weeks, I’ve been using the Foursquare application on my iPhone, “checking in” at each location once I arrive. This geo-locator application now has a following of over 3 million, but I hadn’t given much thought to using it until I heard you get could get coupons. I’m all about a good deal.

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