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Entries in The Set List (15)

Thursday
Jul202017

The Set List: Gamification

Photo by Luke Porter, Unsplash.

The growth in gaming culture has created consumers who are willing to play for rewards. From jewellers developing ring stacking apps to brands substituting typical marketing email chains for virtual treasure hunts consumers can use to discover discounts, gamification is allowing brands to rack up the hours of engagement they get from consumers. And who says games are only for kids? On average, 43 percent of mobile gamers across 10 markets are parents, according to a Facebook IQ study.

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Wednesday
Jul122017

The Set List: JOMO

Image: Jerry Kiesewetter.

In an ever-evolving digital era, JOMO is on the rise. Unlike FOMO (fear of missing out), those with JOMO (the joy of missing out) share a common belief that there is still something worthwhile and tangible in the physical world.

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Wednesday
Jun282017

The Set List: FOMO

Image: Jo Jo, Unsplash

First there was FOLO, MOMO, JOJI and YOLO, and now there’s FOMO! We've all heard about this tongue twister trend, but what is it?

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Wednesday
Jun212017

The Set List: RePatriotism 

Image: Flickr user Mike Mozart

Following the U.S. Election and the U.K.’s vote to withdraw from the EU (aka Brexit), there’s a new era of distrust propelling people together towards ideas of community, activism and being part of a collective—a move toward taking a stand against segregational decisions in the world of politics.

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Monday
Jan232017

The Set List: Rapid Retail When time-strapped consumers want something, they want it straight away.

[©Tobias Zils] Whether in store of online how are retailers trying to keep up with the demands of their impatient customers.

Many aspects of retailing are getting faster. Not only the speed to market of a new product (fast fashion, for example); or online fulfilment (such as experimentation with drone delivery), but also in the way we’re interacting with and experiencing the physical retail experience. As one of the earlier blogs in our series has identified, our busy lives are fostering the growth of concepts based on speed and convenience in a search for Instant Gratification.

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