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Entries in The Set List (19)

Friday
Dec162016

The Set List: Something Borrowed...

Image © SebastianWood

Editor’s note: this blog is the fourth in a series discussing trends and insights into the world around us.

I recently bought my first home - a pretty amazing achievement considering London’s current housing crisis! It’s a beautiful period property, and I want to restore its wooden floors. It's a one-off activity so do I; 1) Hire a specialist to do the job? 2) Buy a sander and do it myself? 3) Hire a sander and get going? Or, option number 4) Borrow a sander for free?

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Wednesday
Dec142016

The Set List: New Rules Of Engagement 

Image © Art Wonder Everyday

Editor’s note: this blog is the third in a series discussing trends and insights into the world around us.

In a generation of time-poor consumers, never has it been more important for brands to find new ways of engaging with their audiences. It’s no longer enough to rely on advertising to gain awareness.

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Friday
Dec092016

The Set List: Instant Gratification

Expectations of immediacy have never been higher. How should brands meet these expectations?

Editor’s note: this blog is the second in a series discussing trends and insights into the world around us.

“I WANT IT NOW!”

Sound familiar? In our digitally enabled world of instant access, expectations of immediacy have never been higher and the demand for immediate results has seeped into all aspects of our lives.

In his book, ‘The Impulse Society’, Paul Roberts writes that ‘our entire consumer culture has elevated immediate gratification to life’s primary goal”. This is further proved by Kissmetrics statistics on ‘How Loading Time Affects Your Bottom Line’, revealing that 47% of consumers expect a website to load in 2 seconds or less.

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Tuesday
Nov222016

The Set List: Trends and Insights for 2017 and Beyond

Image © Gensler

Editor’s note: this blog is the first in a series discussing trends and insights into the world around us.

“The future is already here, it is just unevenly distributed.” – William Gibson

As William Gibson rightly pointed out, no one knows exactly how the world will develop in the coming years. What we do know is that the world is evolving—and rapidly at that.

As designers who plan cities, build towers, design environments, create experiences, optimise interactions and evoke brands, it’s important to us to study people behaviours and decode the trends that will reshape the future. We are a group of people who are curious about the world around us and understand that trends are of course not limited to just one industry but bleed into all sectors of business and society.

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