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Entries in virtual reality (5)

Tuesday
May162017

Visualizing a New Life for the Retail Center: Transforming Assets with Virtual Reality 

The Galleria at White Plains. Image © Gensler

The retail center is a fascinating typology because it is metabolic and constantly changing. Many buildings look their best on opening day and then age and decay until demolition or renovation. The retail center is different in that it reinvents itself with each new merchant’s arrival. It’s a collage of brands, aesthetics and personalities relating together to create one destination.

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Tuesday
May162017

Mapping Presence in Virtual Reality Environments 

Image © Nick Merrick/Hedrich Blessing.

Many industries rely heavily on data to inform business and design decisions. E-commerce sites track shoppers online. Brick and mortar stores use surveillance cameras to monitor shopper activity. Post-occupancy surveys measure comfort and satisfaction in built projects, from professional services firms to corporate campuses.

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Thursday
Aug182016

Watching the Games in VR: A Fully Immersive Experience

A virtual, 360-degree stereoscopic view of LAFC Stadium. Image © Gensler

The 2016 Summer Olympic Games in in Rio de Janeiro, Brazil, marks the first time the Olympics will be shot in virtual reality, allowing anyone with a compatible Samsung smartphone and VR headset to watch the games virtually, in a fully immersive, 360-degree experience. But this is just the beginning.

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Friday
Jul292016

Digital Space: No Goggles Required

Keiichi Matsuda. Image courtesy of Meet the Media Guru, via Flickr.

A lot of people (like me) used to think that digital space would be like the brain-frying virtual reality described in William Gibson’s Neuromancer. That novel birthed the pop-culture idea of plugging your consciousness into a digital world and watching the physical realm evaporate. Gibson calls it a “consensual hallucination.” And even thought his vision is 30-years old, it’s as awesome now as it was then.

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Friday
Mar182016

Lifestyle Sells, Smart Spaces and Other Lessons from London’s Retail Design Expo

From L-R: Chloe Muir and Kseniya Sharin at this year’s Retail Design Expo. Image © Gensler.

As retail designers, it’s fundamental to take a holistic approach to creating a carefully curated retail experience that embodies cultural trends, consumer behavior and aesthetics. This was a recurring theme of the Retail Design Expo at Kensington Olympia, London, which included an influx of talks, seminars and vendors exhibiting the latest in retail materials and digital components.

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