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Entries in virtual reality (3)


Watching the Games in VR: A Fully Immersive Experience

A virtual, 360-degree stereoscopic view of LAFC Stadium. Image © Gensler

The 2016 Summer Olympic Games in in Rio de Janeiro, Brazil, marks the first time the Olympics will be shot in virtual reality, allowing anyone with a compatible Samsung smartphone and VR headset to watch the games virtually, in a fully immersive, 360-degree experience. But this is just the beginning.

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Digital Space: No Goggles Required

Keiichi Matsuda. Image courtesy of Meet the Media Guru, via Flickr.

A lot of people (like me) used to think that digital space would be like the brain-frying virtual reality described in William Gibson’s Neuromancer. That novel birthed the pop-culture idea of plugging your consciousness into a digital world and watching the physical realm evaporate. Gibson calls it a “consensual hallucination.” And even thought his vision is 30-years old, it’s as awesome now as it was then.

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Lifestyle Sells, Smart Spaces and Other Lessons from London’s Retail Design Expo

From L-R: Chloe Muir and Kseniya Sharin at this year’s Retail Design Expo. Image © Gensler.

As retail designers, it’s fundamental to take a holistic approach to creating a carefully curated retail experience that embodies cultural trends, consumer behavior and aesthetics. This was a recurring theme of the Retail Design Expo at Kensington Olympia, London, which included an influx of talks, seminars and vendors exhibiting the latest in retail materials and digital components.

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