Image @ Flickr user Thomas Wensing
If a day goes by when I don’t talk to a client about how to make interactions with their brand seamless, immersive or interactive, it’s been a pretty weird day. No one wants to just talk about themselves anymore. We want to find ways to really connect with people deeply over time and to have living brand moments every day. These ideas are at the heart of forming lasting brand-people relationships, but I find that as much as the words are used, they’re also pretty abused. Why?