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Entries in Augmented Reality (3)

Tuesday
Dec202016

Neuroscience in Architecture

A demo of UC San Diego’s StarCAVE—a five-sided virtual reality room. Image courtesy of Flikr user Glenn Ricart.

Looking to Neuroscience for Solutions

With an ever-growing amount of data from various sources of research, the field of architecture is changing in response to a greater demand for solutions that will have meaningful effects on its occupants. Recently, there have been efforts to incorporate insights from the social sciences, such as behavioral and cognitive psychology, in order to better understand the impact that design has on the occupants’ actions, thoughts and feelings. It should come as no surprise then that designers recognize the potential of neuroscience to uncover how our brains perceive our surrounding environment and then elicit certain cognitive and physiological responses.

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Friday
Dec022016

Gensler & Trimble: Augmented Reality Enters the Design Process

Image © Gensler

We’re always looking at the horizon. We need to know what’s coming. We need to understand change as it approaches. It’s essential that we continue to evolve and be prepared to pivot so that we can adapt to the world we work in. When the technology company Trimble approached us with their Augmented Reality software for design, we’d already been discussing internally how the advanced visualization technologies of Virtual Reality and Augmented Reality would be implemented across our design ecosystem. This opportunity came at the perfect time, making tools available for us to begin building a process. With a process in place, we’re able to ensure that we have the knowledge and experience to best use this technology for ourselves and our clients as it is inevitably integrated into the everyday.

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Monday
Jan182016

An Outlook On the Future of Visualization: A Q&A with Scott DeWoody

This rendering of a Mixed-Used/Retail Campus was created in 3ds Max with V-Ray.

Scott DeWoody, Gensler’s Creative Media Leader sat down with GenslerOn to talk about his background in art and animation, how this led to his work at Gensler and the increasingly important role that Virtual and Augmented reality are playing in the architecture and design fields. Below is an excerpt from the conversation.

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