Change by Design: A New Framework for Leading Continuous Change

Image © Eric Laignel.

This post is the second in a series by Gensler’s Consulting practice in Washington, D.C. Read the first document, "The Engaged Employee." Stay tuned for the final post in this series!

Courtesy of a global, networked economy, change now happens faster and with less warning or pattern than ever before. Today, change is the new normal. So how do you harness change as a force for improvement and innovation? How do you create an organization where change is part of its DNA?

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Why Change Management Needs to Be More Like Personalized Shopping

Gensler New York created excitement for its office move by inviting employees to post to Instagram. Image © Gensler

Phrases like “proceed to checkout” and “share to Facebook” are colloquial in this internet-of-things world in which we live. With technology changing at breakneck-speed, there is an inherent expectation that everything is both instant and customizable. Everyone from retailers to news outlets to your local coffee shop are “creating experiences” tailored to the customer. So if your favorite retailer can address questions in real time via social media, then why can’t a company do the same for its employees when going through a major change like a move or policy update? The answer is: It can, and it should.

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