Gensler New York created excitement for its office move by inviting employees to post to Instagram. Image © Gensler
Phrases like “proceed to checkout” and “share to Facebook” are colloquial in this internet-of-things world in which we live. With technology changing at breakneck-speed, there is an inherent expectation that everything is both instant and customizable. Everyone from retailers to news outlets to your local coffee shop are “creating experiences” tailored to the customer. So if your favorite retailer can address questions in real time via social media, then why can’t a company do the same for its employees when going through a major change like a move or policy update? The answer is: It can, and it should.