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Entries in corporate campuses (5)


Designing a Campus to Drive a Culture of Innovation

Confidential Financial Services Firm, Photography by Christopher Barrett, Image © Gensler

This post is part of a series of blog posts on Gensler’s 2016 Workplace Surveys.

Innovation—be it disruptive, transformative, groundbreaking, radical, revolutionary, incremental, ad hoc, or just by itself—the word is everywhere today. So ubiquitous is its use that many people argue it doesn’t really mean anything anymore; a Harvard Business Review article suggests that we should retire the term altogether

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A Creative Downtown L.A.: Gensler Introduces Downtown’s First Vertical Urban Creative Campus

Image © Gensler

It’s hard for many of us at Gensler Los Angeles to believe that we are about to hit our five year anniversary of moving into our offices in the heart of Downtown L.A. Being a part of the tremendous resurgence of Downtown has provided our entire team with inspiration, energy and a renewed sense of civic pride. Our presence has inspired so many of our employees to relocate, commuting on foot and on public transit, walking to client meetings and volunteering our time to make Downtown L.A. a better place.

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Corporate Campuses of the Future: Organizations Embrace the Urban Ethos 

Partners HealthCare is planning to locate a new corporate campus in Boston's Assembly Row neighborhood. Image © Gensler

With more large-scale corporate organizations thinking strategically about their futures, there’s been a growing recognition that workplaces need to provide all the things current and future employees both want and need. The generation of workers now on the cusp of retirement has always been accustomed to working at a single company for decades, if not for an entire career. Many of these workers also moved their families from the urban cores of larger cities to the suburbs, where the companies that employed them built sprawling corporate campuses to attract the new suburban class. That trend has reversed itself; today, from California to Cambridge, a new class of urbane workers is seeking a city-centric existence.

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Cost Versus Value in Corporate Real Estate

Supplementing utilization data with activity data represents both the cost and value of corporate real estate. Image © Gensler

As more companies move from dedicated seating environments to free address or mobile arrangements, questions about space utilization and cost can quickly become a greater focus. But cost alone should not overshadow the value that the right space can provide occupants. Over the years Gensler has used a variety of technologies, methodologies, and analysis methods to inform real estate and workplace strategies from both a cost and value perspective. Along the way, we’ve developed best practices and guidelines for data capture and analysis that have been applied to workplaces around the world. Gensler recently presented on this topic at the IFMA World Workplace Conference in Denver, Colorado and will be sharing it as part of a three part blog series.

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What Does the Future Hold for the Corporate Campus?

In the future, corporate campuses could look quite different. Image © Gensler

In the last few years, there has been a big move toward corporate consolidation on large, amenity-rich campuses. The factors driving this move are the need to consolidate corporate real estate holdings, a desire to create synergy between formerly segregated departments, and a push to enhance company unity by putting everyone on one campus. Adding retail services and health and wellness amenities to the mix helps recruit and retain the best talent.

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