How Environmental Graphics Can Inspire Culture and Creativity in the Workplace
LinkedIn’s Silicon Valley headquarters. Image © Jasper Sanidad.
We live in a time when the creative economy reigns supreme and most organizations view “creativity” as the most valued currency. We are seeing companies like Airbnb and Twitter led by creatives, and not just business grads. Companies are paying a premium to attract and retain employees who are smart and imaginative. The big question is, once you secure outstanding talent, how do you keep the creative juices flowing and help employees feel more connected to their company’s culture? Beyond wellness programs, transportation services, catered food & beverage, and other amenities, companies are creating enriching experiences and deeper engagement with employees as soon as they physically step into the office through unique brand touchpoints, called environmental graphics.