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GenslerOnWork examines the modern workplace and how design can help us become more engaged and productive as we earn our livings.

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Entries in Mixed Reality (2)

Monday
Jun192017

Digital Transformation: Using Augmented Reality to Experience Design

Brian Smale © 2017 Microsoft

The new reality of design is here, and it’s virtual. Creative imagination allows our clients to experience completed spaces in any stage of the design process. With the technology becoming faster and less expensive, it allows us to take the digital assets we are creating during the design process and evaluate them in the context of their environment.

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Friday
Dec022016

Gensler & Trimble: Augmented Reality Enters the Design Process

Image © Gensler

We’re always looking at the horizon. We need to know what’s coming. We need to understand change as it approaches. It’s essential that we continue to evolve and be prepared to pivot so that we can adapt to the world we work in. When the technology company Trimble approached us with their Augmented Reality software for design, we’d already been discussing internally how the advanced visualization technologies of Virtual Reality and Augmented Reality would be implemented across our design ecosystem. This opportunity came at the perfect time, making tools available for us to begin building a process. With a process in place, we’re able to ensure that we have the knowledge and experience to best use this technology for ourselves and our clients as it is inevitably integrated into the everyday.

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