The growth of social media holds significant ramifications for design. Image © Gensler
Social media is founded on the principle of mass collaboration. It’s about enabling large groups to collaborate in a way that has never been done before. It delivers strategic value to organizations, allowing them to engage their customers in new ways and to delegate work to the community - a community they are in fact generating in the process. It crowdsources knowledge, research, and product development—large Pharmaceutical, Energy and Mining organizations now crowdsource some of their R&D. That would never have happened five years ago.