Glumac's Shanghai office. Image © Nacasa&Partners
There is an awful lot of bandwidth being taken up by the "generational debate," and a lot of this has focused on Millennials as the pampered successors of the Baby Boomers. This is a very western perspective, as Asian countries don't have a “Baby Boomer Generation” per se. So while it may be important to understand what makes the 75 million or so Millennials in the U.S. tick, what about the 218 million young adults in China (and that's only the "10 year cohort" born from 1980-1990, sometimes referred to as ‘Deng's Children’), or the staggering 426 million Millennials in India? See more here.