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GenslerOnWork examines the modern workplace and how design can help us become more engaged and productive as we earn our livings.

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The Smart and the Beautiful: Dichotomies in Workplace Design (Part One)

DLA Piper’s Chicago office. Photo: Steve Hall © Hall+Merrick.

This is the first entry in a two-part series exploring how the design dichotomy of the smart and the beautiful plays out through the example of our Legal and Management Advisory clients.

When looking at the future of workplace design, the central challenge that confronts progressive organizations is one of continuous and transformational change. To stay ahead of change, the next intelligent workplace must move beyond collaborative environments towards providing a more immersive, tailored experience. For tomorrow's workplace, the prime differentiator will be realizing a firm’s cultural promise through the physical form and sequence of its space.

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