Image © Alan Karchmer
People often forget that radio helped create the mass media saturated world in which we now live.
Before cable television streamed content 24/7 and the Internet gave us the power to maintain constant contact with friends and colleagues, it was radio frequencies that disseminated information and connected people separated by significant geographic boundaries. Today, radio is just one of many forms of mass media available, but it remains an indispensable component of everyday life (imagine driving in your car in utter silence). Yet radio is not immune to the profound disruption taking place within the media industry today. It’s a medium that’s evolving to meet the demands of 21st century consumers.