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Post two of three (See post one here)
“What’s our utilization rate?” If you work in corporate real estate, you’ve likely asked or been asked this question. While utilization is an important metric to inform how frequently a space is used, it’s important to consider another key piece of data for strategic planning: activity data. Part one of this three-part blog series discussed how capturing activity data in conjunction with utilization data can inform a strategy that considers both the cost of the space and the value it provides occupants. The insights gained from activity data can inform a workplace strategy that optimizes existing space, without necessarily increasing the amount of space.